As loan officers, we’re constantly reminded of the importance of marketing to our database, but how often do we ACTUALLY implement that marketing? How often do we miss out on a lending opportunity with someone we’ve had in our database for YEARS, just because a competing entity was front and center to the client before we were?

In this week’s #SalesSeries, Kevin breaks down why this strategy will be absolutely crucial to the growth of your business in 2022.

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