Our In-House Marketing Department provides brand alignment, increased control, and flexibility for SMP Loan Officers

Our corporate marketing department offers numerous benefits for handling advertisements, video production, email campaigns, and print marketing materials. One significant advantage is the enhanced alignment with the company’s brand vision and values. The SMP internal team is deeply familiar with the company’s ethos, products, and target audience, enabling them to create content that truly resonates with the desired housing market. This alignment ensures consistency across all marketing channels, strengthening brand identity and recognition.

Having a dedicated SMP Marketing team fosters better collaboration and communication within the company. This synergy can lead to more innovative and cohesive campaigns, ultimately driving better results and a stronger market presence.

Smart Approval Ad
Success Assist program ad
Secure and Save ad

Social Media • Video • Print • Website • Email • Mobile Apps

SMP’s in-house department is more economical than outsourcing. The company saves on agency fees and benefits from the team’s growing expertise and familiarity with ongoing projects, leading to more efficient and impactful marketing efforts benefiting LO’s and the company bottom line.